Privacy Policy

Into Shape Agility

Last updated: 31 October 2026

At Into Shape Agility, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your information when you visit www.intoshapeagility.com, register an account, purchase a membership, participate in our training services or communicate with us.

We handle personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. Information We Collect

We collect information necessary to operate our website, provide our training services, manage memberships and communicate with customers.

Personal Information You Provide

When you register, subscribe, make a purchase or contact us, we may collect:

  • Your full name.
  • Your email address.
  • Your telephone number.
  • Your billing and shipping address.
  • Your membership and subscription details.
  • Your order history and payment status.
  • Information about your dog, including name, breed, age and training requirements.
  • Training videos, photographs, feedback submissions and other material you choose to share.
  • Messages, forum contributions and correspondence with us.

Payment Information

Payments are processed securely through third-party payment providers, including Stripe and PayPal.

We do not store your full payment card details on our website. Payment providers handle this information according to their own privacy and security policies.

Information Collected Automatically

When you use our website, we may collect technical information including:

  • IP address.
  • Browser type and version.
  • Device type and operating system.
  • Pages visited and website activity.
  • Referring websites.
  • Date and time of visits.
  • Cookie identifiers and advertising interaction data, where applicable.

Some of this information is collected through cookies and similar technologies.

2. How We Use Your Information

We use personal information to:

  • Create and manage user accounts.
  • Provide access to purchased memberships, training courses and other services.
  • Process orders, subscriptions and payments.
  • Deliver training materials and personalised feedback.
  • Manage camps, training days and other bookings.
  • Respond to questions and customer support requests.
  • Send essential membership, payment and account notifications.
  • Improve our website, services and customer experience.
  • Maintain website security and prevent fraud.
  • Comply with financial, accounting and legal obligations.
  • Send marketing communications where permitted.
  • Measure and improve advertising performance, where permitted.

We only use personal information where we have an appropriate lawful basis.

3. Our Lawful Bases for Processing

Depending on the purpose, we may rely on the following lawful bases:

Contract: To provide services that you have purchased or requested, including memberships, training, payments and customer support.

Legal obligation: To meet legal requirements, including tax, accounting and record-keeping obligations.

Legitimate interests: To operate and protect our business, prevent fraud, maintain security, provide appropriate customer support and improve our services, where those interests are not overridden by your rights.

Consent: Where required, including certain marketing communications and non-essential cookies or advertising tracking technologies.

You can withdraw your consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to provide essential functionality, remember preferences, understand website performance and support advertising.

We use CookieYes to provide our cookie consent banner and allow visitors to manage their cookie preferences.

Types of Cookies

Necessary Cookies

These help our website function correctly, including account logins, shopping baskets, checkout, membership access and security.

Analytics Cookies

These help us understand how visitors use our website so we can improve the experience.

Advertisement Cookies

These may be used to measure advertising activity and help deliver relevant advertising through services such as Facebook and Instagram.

We request consent for non-essential advertising and analytics cookies where legally required.

You can accept, reject or customise optional cookies through our CookieYes consent banner.

You can also change your browser settings to manage or delete cookies.

A current list of cookies, their purposes and their durations is available through our CookieYes cookie information and preference controls.

5. Facebook, Instagram and Meta Advertising

Into Shape Agility uses advertising services provided by Meta Platforms, including Facebook and Instagram.

We use Meta Pixel and the Meta for WooCommerce integration to help measure website activity and the performance of advertising campaigns.

Depending on the tracking technologies enabled, the information transmitted to Meta may include:

  • Website pages visited.
  • Membership or product pages viewed.
  • Products added to the basket.
  • Checkout activity.
  • Completed purchases.
  • Purchase values and currency.
  • Browser information, IP addresses and online identifiers.

Meta’s Conversions API may also be used to transmit website events directly from our server.

We use advertising information to understand which campaigns are effective, improve our marketing and reach people who may be interested in our dog agility training services.

Where advertising tracking technologies require consent, we seek that consent through our cookie management system.

Meta may process information it receives according to its own privacy policies and applicable data protection arrangements.

You can learn more about Meta’s use of information at:

https://www.facebook.com/privacy/policy/

6. Customer Information and Advertising Audiences

We may use advertising audience tools provided by platforms such as Meta to make our advertising more relevant.

These tools can include website visitor audiences, people who have shown interest in our services and customer-list matching.

Customer-list matching may involve comparing limited customer information, such as email addresses, with information held by an advertising platform.

For example, we may wish to exclude existing Into Shape Agility members from campaigns intended to attract new members.

Matching services commonly use a process known as hashing to protect identifiers during matching. Hashed identifiers are still treated as personal information where they can be used to identify or match individuals.

Any use of customer lists for advertising must have an appropriate lawful basis, be transparent to affected individuals and respect their marketing preferences and data protection rights.

We will establish and communicate the applicable lawful basis and any necessary additional privacy information before introducing customer-list matching.

Your right to object to direct marketing

You have the right to object at any time to the use of your personal information for direct marketing, including associated profiling and advertising audience matching.

If you object, we will stop using your information for that purpose.

To exercise this right, email intoshapeagility@gmail.com.

7. Marketing Communications

We may send emails about:

  • New training content and website features.
  • Membership opportunities.
  • Special offers and promotions.
  • Training camps and events.
  • Competitions and other Into Shape Agility news.

We send promotional emails where we have the appropriate permission or another lawful basis permitted by applicable marketing rules.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in those emails or by contacting us directly.

Essential account communications, payment notifications and information necessary to deliver your membership may still be sent even if you unsubscribe from marketing.

Unsubscribing from emails does not necessarily change advertising preferences on Facebook or Instagram. You may contact us separately to object to the use of your information for advertising audiences.

8. Sharing Your Information

We do not sell customer contact lists or personal information to data brokers.

We may share personal information with carefully selected service providers and partners where necessary to operate our business or provide our services.

These may include:

Payment providers: Stripe and PayPal for secure payment processing.

Website and membership services: WordPress, WooCommerce, website hosting providers and technical support services.

Email service providers: For sending account information, customer communications and newsletters.

Analytics and advertising providers: Including Meta and other services used for website measurement or advertising.

Video and communication platforms: Services used to deliver training videos, online feedback and member communications.

Professional advisers or authorities: Where necessary for legal, financial, regulatory or security purposes.

These organisations may act as service providers processing information on our behalf or, in some circumstances, as independent data controllers.

We take reasonable steps to ensure appropriate data protection arrangements are in place.

We may also disclose information where legally required or necessary to protect our rights, customers or services.

9. Data Retention

We retain personal information only for as long as it is reasonably necessary for the purposes for which it was collected, including providing services, meeting legal obligations and resolving disputes.

Our retention arrangements include:

Membership and account information: Generally retained while an account or membership remains active and for a reasonable period afterwards where necessary for administration, support or legal purposes.

Order and payment records: Generally retained for up to six years where necessary for tax, accounting and financial record-keeping requirements, or longer if legally required.

Dog profiles and training information: Retained while needed to provide training services. Inactive profiles may be reviewed for deletion following extended inactivity.

Marketing information: Retained while we have a lawful reason to use it, subject to consent, objections and unsubscribe requests.

Cookie and advertising data: Retained according to the relevant cookie duration, consent preferences, service-provider settings and applicable law.

We may retain limited information about marketing objections or unsubscribe requests to ensure those preferences continue to be respected.

When personal information is no longer required, we take reasonable steps to delete or anonymise it securely.

10. International Data Transfers

Some of our third-party service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure appropriate protections are in place as required by applicable data protection law.

Depending on the destination and provider, these protections may include recognised adequacy arrangements or approved contractual safeguards, such as the UK International Data Transfer Agreement or UK Addendum where appropriate.

You can contact us for further information about the safeguards applicable to international transfers of your information.

11. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, misuse or disclosure.

These measures include appropriate account access controls, secure payment processing, website security measures and limiting access to personal information where practical.

No internet-based service can guarantee complete security.

We encourage members to use strong passwords and keep their login details confidential.

12. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information.
  • Request restriction of certain processing activities.
  • Object to processing based on legitimate interests.
  • Object to direct marketing and related profiling.
  • Request transfer of certain information to another provider.
  • Withdraw consent where processing relies on consent.

You also have rights concerning certain decisions made solely through automated processing that produce legal or similarly significant effects.

We use advertising tools that may support audience segmentation and personalisation. This does not by itself mean that we make solely automated decisions having legal or similarly significant effects on our members.

To exercise your rights, contact:

intoshapeagility@gmail.com

We will respond within the time limits required by applicable data protection law, normally within one month.

Some rights are subject to legal exceptions, including situations where information must be retained for accounting or legal purposes.

Complaints

If you are concerned about how we handle personal information, please contact us so we can investigate.

You also have the right to complain to the UK Information Commissioner’s Office (ICO).

Website: https://ico.org.uk/

13. Children’s Privacy

Our services are not intended for children under the age of 16.

We do not knowingly collect personal information directly from children under 16 without an appropriate lawful basis and, where necessary, parental involvement.

If we become aware that personal information has been collected from a child inappropriately, we will take steps to address the matter.

14. Third-Party Websites and Services

Our website may contain links to external websites, social media platforms and third-party services.

We are not responsible for the privacy practices of websites or services that we do not control.

We encourage you to review their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, advertising practices or legal obligations.

The most recent version will be published on our website with an updated date.

Where changes significantly affect how we use personal information, we will take appropriate steps to bring those changes to affected individuals’ attention.

16. Contact Us

For questions about this Privacy Policy, requests concerning your personal information or objections to marketing, please contact:

Into Shape Agility

Email: intoshapeagility@gmail.com

Website: https://www.intoshapeagility.com

We are committed to handling personal information responsibly and respecting the privacy of everyone who uses our services.